PricePlow’s 2019 Supplement Brand Rookie of the Year

Last Updated: August 11th, 2020
Read Time: 5 Minutes
Although we spend a lot of our time covering industry news, dissecting new products and new ingredients, we at PricePlow want to make sure we reward those that have the biggest impact on the industry this year! In the first post of our 2019 Awards Series, we’re awarding 2019 Supplement Brand Rookie of the Year to… …none other than MFIT SUPPS!

MFIT – making a splash since day one!

  MFIT is a brand that introduced themselves at the 2019 Arnold, a great time for a company looking to enter into the supplement industry. Although we liked what they had from the beginning, we had no idea that this level of confidence would be exemplary of everything else the brand has put out since!   Launched by A&Z Pharmaceutical manufacturing vet Nick Karalekas (@nick.karalekas), MFIT was started based on one mission – providing consumers with effective, compliant, and realformulas. Nick and his team didn’t want to just sell some generic formulas, they wanted to sell impactful products. They envisioned that every MFIT product would be among the best in its market – whether it was going to help you get a great workout, recover and rebuild, or put on size, they wanted it to be the best at doing it.  

Enter Guy Cisternino

Luckily, Nick found others that shared this vision, including Guy Cisternino (@GuyCisternino). A six-time IFBB Champion, Guy knew a thing or two about fitness and supplements, and when he heard about MFIT, he simply had to jump on board. The pair headed to the Arnold, survived the massive lines of people at their booth, and the rest is history! But, don’t just take our word for it, hear about how the brand got going from the guys themselves!

Nick and Guy – true faces of the brand!

No matter how great a company’s products are, a company’s true success depends largely on its relation to consumers. If they don’t care about their customers, or are generally uninterested in interacting with them, a brand will ultimately struggle. Luckily, Nick and Guy are not like that, and their personalities are a huge reason why MFIT has risen as fast as it has! No matter the platform, Nick and Guy are always looking to interact with fans of the brand. We first came across these guys at the Arnold, but have seen them at numerous other events since! Even if you haven’t had the pleasure of meeting them in-person, they’re also extremely active on social media (give them a follow on Instagram)! Simply put, Nick and Guy are among the best in the business when it comes to showing people that they care, and that’s something that we can’t thank them enough for.   Nick and Guy have also become great friends of ours over here at PricePlow, as they’re genuinely good people who believe in what they’re doing with their brand. They have the knowledge, personalities, and passion to succeed in this industry, and with only one year under their belt, we can definitively say that they have!

MFIT products – science-backed and effective

With the upper echelon of the supplement industry within their sights, MFIT knew that their products couldn’t beat around the bush. Each product delivers what you want, exactly when you want it. Using efficacious, clinically-research ingredients at science-backed doses, MFIT products hit hard. The company leaves all the unnecessary inclusions on the side of the road, with each label containing no artificial colors. They pack only the ingredients you need, so you can trustthat you’re getting an incredibly effective product whenever you get your hands on one!

Manufactured by A&Z Pharmaceutical

Another trait that makes MFIT so special is that they’re owned and operated by A&Z Pharmaceutical. This means that each product is manufactured via state-of-the-technology that is built to make top-notch products. MFIT uses this pharmaceutical background to their advantage – everything they manufacture is high quality, and is treated as such!

Some of our favorite MFIT products

MFIT has a pretty diverse portfolio for a new brand, as they’ve wasted no time in getting themselves firmly entrenched within the industry. They’ve launched various products, each of which are made for different purposes. Here are some of our favorites!
  • Trigger – utilizing a high-stim formula (including 350mg of caffeine), Trigger has one focus – fast-hitting energy! As long as you can handle the amount of stimulants here, it’ll absolutely get you going once you step foot in the gym!
  • Havoc – a more comprehensive pre-workout, Havoc is one of our favorite pre-workouts of the year. It uses a plethora of ingredients (such as citrulline, alpha-GPC, and watermelon fruit powder) to deliver a performance-based boost in your training! Even though it only uses 200mg of caffeine, it still gets you an intense training session.
  • Iso Whey – an incredibly clean whey protein isolate, Iso Whey is a great option for getting in more high-quality protein!
  • Carb10 – using the efficacious carbohydrate supplement Carb10 from Compound Solutions, Carb 10 is a low-glycemic carbohydrate source that can help you get in extra healthy carbs.
  • …much more to come through the end of 2019 and 2020!
If MFIT has a product in a certain area, it’s likely one of the top options available! The ingredients are quality, the flavors are great, and they deliver results.

MFIT – what’s next for the 2019 ROY?

It’s been an excellent year for the supplement industry, and it truly takes an incredible brand to stand out amongst everyone else. It’s also extremely difficult for a brand to do that when they’re brand new to the game. Nick Karalekas and Guy Cisternino have never been ones to back down from a challenge, and man, did they come at this one with full force! Right from the start, we knew that MFIT SUPPS was going to be something special. Sampling their products, meeting the team, and seeing their charisma on full display, it was only a matter of time before the industry took notice. MFIT has absolutely dominated 2019, putting out quality, compliant, effective products that have truly made an impact! Despite their rookie status, MFIT stepped up to the plate and hit a home run in 2019. If this year has been any indication, and we have good reason to believe it has, we simply cannot wait to see what these guys have in store for the future!      
Published by: PricePlow
Author: CJ Luther